Our purpose? To make companies great places to work

“Find people who share your values, and you’ll conquer the world together.” John Ratzenberger

Changing Change International (CCI)

Great places to work are only great places because they attract and develop great people.  They focus on creating a culture in which each individual can do their best work (not just empowered but able to bring all of themselves to work), and then they attune the rest of the organisation so that it supports the people and reinforces the culture.  

With a focus on people before profit, an amazing thing happens – your people look after your customers, with more discretionary effort, your customers are more satisfied in turn, and buy more of what you sell, more often, and tell others about their experience, your product or service, and your company … and in turn your bottom line is positively impacted.

Changing Change International (CCI) is a boutique consultancy that specialises in partnering with successful business leaders across the world to do just that. We help produce breakthroughs in performance, and transformation in critical areas of business, by creating attunement in thinking and behaviours that are fundamental to success.  We help you develop great people, and we help you create a great place to work.

We founded Changing Change International (CCI) in 2016 with the vision of changing the way change happens in business – creating culture transformation and change that is sustainable, replicable and ecological, so that the culture, team and business is change-ready and change-resilient.  Everyone gets to do what they love, and love what they do, and enjoy better results.

There’s never been a better time for a different approach to company culture and change.  Change that is purely project or systems-led, isn’t holistic or sustainable.  Change that only focuses on giving people leadership skills, without addressing the fundamental culture, or the business environment, will fail.  The speed of change is increasing; adaption to change is too slow, and companies are reactive.  You need more than a bandaid.

Our solutions are flexible. Which means that whether you need culture and change transformation, or training to increase your bench strength, or want to understand the theory of change, or mentoring and coaching, our team is here to support your best talent – and help you get the most out of your existing programs too.

It’s faster results for fast times.  By moving beyond engagement, education, and empowerment, our method challenges the established notion of change being achieved purely through empowerment and alignment.  By focusing on attunement and ownership through the lens of culture, teams and business, you effect sustainable change.  And you can start reaping the rewards today.

We work with successful leaders  – and give them the edge


About Julie

Passionate about creating workplaces that bring out the best in the people, and the best in each business, the passion behind pursuing Changing Change International (CCI)’s purpose, and creator of Culture Incorporated™, is business executive Julie Alexander.


In her own words

I’m a former corporate executive who has lived in the real world, and frankly didn’t enjoy all of it.  I have worked in companies that sucked the very life from me – and for those that made me feel better the moment I walked in the door, where I was happy to give my all.   Throughout my career, I have developed high performing teams and individuals, consulting and mentoring executives and making change last.

I have over 25 years’ experience working for the British Government and blue chip companies such as Avis, Cendant (owners of brands such as Century 21, Wyndham and the GDS Travelport).  I have also worked with clients such as NatWest, Lloyds TSB and RBS in the UK.  And with ANZ, CBA and Visa Consulting in Australia, to name a few.

I am passionate about transforming lives and changing the way businesses behave; creating authentic company cultures, and teams that thrive in those cultures.  I dream of creating a world where we can all bring our best selves to work and where “one of those days” isn’t the norm.  I eat, sleep and breath company culture, purpose, putting people before profit … and creating a ripple effect with everything we do.  Need a number?  I’d love to positively impact 1m people’s lives.

Ask me about: walking on fire.

A few thoughts from our CEO

Watch Julie as she shares why she’s so passionate about company culture and creating great places to work

A mind for details?

Here are some of my accreditations and certifications 

F4S Certified Consultant
iWAM Certified Consultant
Elephant Rider | Emotional Culture Deck facilitation
Certified CultureTalk Partner
Accredited Trainer & Consultant EDISC
Certified Practitioner of MetaDynamics I, II & NLP
Practitioner of MetaDynamics III - Facilitation
Credentialed Practitioner of Coaching
Certified Trainer of Coaching

About our team

A very fine bunch of people who are equally passionate about what they do.

Our team is made up of experts in a broad range of specialisms, who we bring together to support you as, and when, you need it.  If you don’t need them, then you don’t get them.

What you do get, is the people you need, when you need them, and you will always have direct contact and support from our founder, Julie – you will not be passed off to a junior, never to see the original people you wanted to work with.

To make sure that we can work with you in this way, we will only work with a select number of clients, and we are just as choosy about who we work with as you are.  So, the first thing we will do is work out if our values match yours, and whether we think we can truly make a difference in your organisation, and to your people.

Because we like to work with people who believe what we believe, and who share our values.

We are proud supporters of the Vinnies CEO Sleepout in Australia, the CEO Sleepout ZA in South Africa, Kiva.org, Exodus Foundation, Heart of Glebe and Our Big Kitchen.  You can check out how we give back here.


How we think and what you can expect

Three things drive us: Passion, Courage and Playfulness

Our values

Our values are our riding instructions. They inform how we behave, what decisions we make, and what clients we work with. 

What do we value?  Courage, passion and playfulness.

And these are our eight Guiding Principles:

Our sandpit or yours, it doesn’t matter – passion and playfullness are guaranteed

We take ourselves lightly and our work seriously. We bring our personalities and individual strengths to work and give others permission to be themselves. Authentic, regardless of situation.

It’s our job to set the stage, not perform on it

We lead ourselves so that we can better lead our clients and our teams. It’s about empowering you to shine – without needing to be the ones on the stage. We transfer the knowledge and the expertise, so you take full ownership without needing us to be there all the time. So you can shine.

An attitude of gratitude

For our clients, for our team, for our families, for our supporters, for our detractors; to see the changes made every day is a privilege. If you’re not getting it wrong every now and again, you aren’t doing anything particularly innovative – and we’re not afraid to get it wrong; mistakes are the jewels of learning and we love challenges because they help us focus on new solutions.

Play hard or go home

We play full-out; this isn’t a dress rehearsal, so we seek to do something every day that scares us a little, squeezing juice and joy out of everything – we live life like we mean it.

Say it all, say it now

Sometimes it's hard to hear; open communication, transparency, robust discussions, courageous conversations; we speak the truth and do so with boldness and compassion. We advocate for your success.

People mistake us for Russian gymnasts

We are agile, flexible and we always nail the landing. We are consistent, focused, and courageous, can hold our own against the big boys and have a singular desire to reach the goal that is good for you, good for us and good for the greater good. That’s the gold standard.

Our other favourite colour is green

With degrees from the University of Constant And Never-ending Improvement, we love to learn, to grow and in doing so discover the next best versions of ourselves. Green and growing. Professional human beings, we challenge everyone to take the journey to their best selves with us too.

We deliver. Period. (And more.)

We do what we say we are going to do, when we say we are going to do it. It’s not about being right, it’s about doing the right thing. And we do it all with a liberal sprinkling of WOW.

Speaking engagements

“If you have knowledge, let others light their candles in it.” Margaret Fuller

We add a ton of value (and help you to too) 

A big part of our mission involves sharing knowledge and experience to help others help themselves.  We do this through our immersions, and through public speaking.

We love the opportunity to share our ideas and experience with the business community, schools and universities, champions for change, and policymakers, as well as organisations who use business as a force for positive change.


If you would like our CEO Julie Alexander to speak at your next event, class or conference, please fill in the form below, and we will be in touch.


Get in touch

Want to know more about how we can help you expand your culture knowledge, shift your company culture, develop your people, set your team up for success, or grow as a leader?  Then get in touch today.

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